Branding emphasizes the product’s unique selling propositions (USPs), such as innovative features, superior quality, or specific benefits, making it easier for consumers to see its value.
Key Objectives:
- Facilitate Cakes & Bakes Pakistan’s UAE market entry via acquisition of Cake Walk Bakery Dubai.
- Ensure seamless integration of operations, supply chains, and brand identity.
- Diversify product offerings and expand regional market share.
Effective branding ensures that the product is top-of-mind when consumers think of a particular need or category thus increasing the likelihood of repeat purchases.
Details
Time Frame:
2015-2016
Role:
Business Development & Acquisition Strategist
Involvement:
Associated Partners: Ishtiaq Rana & Co.
Strategic Execution:
✅ Market Research & Valuation
- Conducted competitive analysis of Dubai’s bakery sector, identifying Cake Walk as the ideal acquisition target.
- Led financial due diligence, assessing revenue streams, liabilities, and growth potential.
✅ Deal Structuring & Negotiation
- Collaborated on behalf of Ishtiaq Rana & Co. to draft term sheets and navigate UAE regulatory requirements.
- Negotiated win-win terms, reducing acquisition costs by 18% while retaining key staff.
Skills Demonstrated:
▸ Cross-border M&A |
▸ Financial Modeling |
▸ Stakeholder Negotiation
▸ Brand Integration |
▸ Supply Chain Optimization |
▸ Regulatory Compliance (UAE/Pakistan)
Results
This acquisition became a benchmark for cross-border F&B expansions. Post-integration, Cakes & Bakes UAE has grown to multiple branches, earned industry accolades, and now supplies luxury hotels—proving the long-term viability of our strategy.